Issue link: https://www.massageandbodyworkdigital.com/i/68008
NETWORKING FOR MTS Networking is one of the best things you can do to make your practice grow. That rule is one of the first things I learned when I went into business—and hands down the advice I received most frequently from other business owners, no matter what profession they were in. You've probably heard the same thing. But do you have a clear understanding of exactly what networking is and how you can use it to grow your business. WHAT IS NETWORKING? Networking is the art and science of beginning, maintaining, and cultivating beneficial relationships. Start the process by considering that people weigh a number of criteria when they have to make business decisions—and healthcare decisions are very business-oriented. This fact is especially pertinent for massage therapists who don't typically work with traditional health insurance plans, because you have clients considering out-of-pocket expenses. What's going to prompt them to invest in your services when they could use that money for any number of things? In large part, the answer is based on the relationship clients have with the business owner. People do business with people they like and trust. If they like you as a person, they're more likely to come to you for bodywork. The concept is transferable: if the potential client knows about you through a mutual acquaintance, he or she is far more likely to book an appointment with you than with an unknown provider. The starting point of networking is getting people to know, like, and trust you. At first, this may seem manipulative, and the concept of networking turns a lot of massage therapists off. However, the most effective networking stems from authentic relationships, based in the genuine care and compassion for other human beings. Fortunately, this trait is second nature to caregivers. NETWORKING ENCOURAGES PERSONAL REFERRALS Nearly all clients come to us via word of mouth. A healthcare professional, friend, or colleague promoted the value of our services and connected clients with us. Obviously, the more people you get to know, the more individuals you'll have speaking on your behalf. Networking efforts connect you with people who are outside your immediate sphere. The potential client pool grows exponentially with every connection you make. NETWORKING EXPOSES YOU TO MEDIA OPPORTUNITIES Value any media connection you make. Few things are as effective at generating positive word of mouth as appearing in the local newspaper, regional magazine, on a local news show, or even on a well- respected website or blog. Additionally, if you want to publicize a special event, you'll already have established relationships with media professionals you can contact. NETWORKING CONNECTS YOU TO USEFUL PROFESSIONAL CONTACTS Networking is a two-way street. While you're obviously looking to form relationships with people who can help you and your practice, you're going to meet people you can help, too. visit massageandbodywork.com to access your digital magazine 119