Issue link: https://www.massageandbodyworkdigital.com/i/494122
41% Brother or Sister 41% of massage consumers* would give a lot of importance to a recommendation from a sister or brother. Make sure your clients have plenty of your business cards to take with them so they can refer Uncle Joe to you, too! 40% Close Friend 40% of massage consumers* would give a lot of importance to a recommendation from a close friend. MTs have long known this is their bread and butter when it comes to word-of-mouth advertising. Consider upping the ante and rewarding those clients who frequently refer friends to you with a free service or discount. Karrie Osborn is senior editor at Associated Bodywork & Massage Professionals. Contact her at karrie@abmp.com. Health-related newspaper or magazine article 25% of massage consumers* would give a lot of importance to an article's recommendation for massage. Have you shared Body Sense magazine with your clients? It's a beautiful, easy-to-use education tool designed specifically for you to give to your clients. Go to www.abmp.com/bodysense to share it today! *Based on ABMP's 2015 Consumer Survey, conducted by Harstad Strategic Research, Inc. 25% Exercise Trainer 45% of massage consumers* would give a lot of importance to an exercise trainer's recommendation for massage. You might already practice in a setting that employs personal trainers. Reach out and make this a win-win relationship for both of you. 45%