Issue link: https://www.massageandbodyworkdigital.com/i/97768
August Reactivate Past Clients It's likely some clients have dropped off your appointment book over the years. You need to reactivate these folks. It's important to recognize that most clients don't stop seeing you because they didn't like your massage; they simply got busy and forgot about you. These people are very likely to book another appointment with you, but they need to be reminded you're still around and you give amazing massages. Here's what you need to do: • Identify anyone who hasn't seen you within the last six months. Contact each one by email, postal mail, or phone. (Chances are email will be the least effective and phone conversations will be the most effective.) Use one of these approaches: 1. "I was wondering whatever happened to Amanda, so I thought the easiest way to find out would be to give you a call." 2. "I haven't seen you in a while, and I was worried that you may not have been happy with your last massage." Initiate a conversation to find out what's been going on in their lives and invite them to come back in for a massage. It's that simple. Simply get into the habit of calling each new client the day after his or her massage. September Initiate Follow-Up We've gone quite the distance in our little marketing road trip. For our next adventure, you're simply going to get into the habit of calling each new client the day after his or her massage. That's it! There's no real agenda other than to let clients know you care and to make sure they were fully satisfied with their experience. Just say something like, "I'm just checking in on you. Some people feel a little sore or tender after their massage, and I wanted to see how you are feeling today. What did you enjoy most about the massage? Is there anything you'd like to change or have me do differently for your next appointment?" This little step makes a huge impression and gets clients talking about you. Plus, if there were any issues that came up, you'd have a chance to address them directly and avoid negative word of mouth. You want advocates, not adversaries. www.abmp.com. See what benefits await you. 63