Issue link: https://www.massageandbodyworkdigital.com/i/918051
2 SHOW YOUR HEART What They Want Millennials are caring and giving, and view themselves as citizens of the world. They're also willing to spend more money on goods and services that are environmentally friendly or support a social cause. How to Give it to Them Comfortable treatment rooms and well- trained massage therapists are wonderful, but show your millennial clients that you care what happens outside the walls of your business as well. Post information about the causes you support on your website, and include links so your customers can contribute too. Consider taking part in— or even hosting—a local charity event, and utilize social media to help spread the news and highlight the event's successes. Show support for annual causes (Breast Cancer Awareness Month, World AIDS Day, etc.) by donating a portion of your profi ts to them during that time period, and set up donation jars at your payment counter to encourage your customers to do the same. Proudly advertising that your business uses products that are eco- friendly and aren't tested on animals is another way to woo this charitable group. 3 CREATE A MEMORABLE EXPERIENCE What They Want Millennials have big imaginations but small budgets, which is why virtual reality, fi rst- person video games, and other pretend forms of adventure are so attractive to them. They would love to travel the world and explore exotic cultures, but such luxuries are normally out of their fi nancial reach. BRIDGING THE GAP The bridge between the digital and analog worlds still has plenty of gaps in it, which may be why so many millennials are hesitant to cross it. Every generation has its own distinct tastes in music, movies, fashion, etc., but those differences go far deeper when it comes to millennials; they don't just act differently, they live differently. Millennials grew up with the power to plan, organize, and facilitate their daily activities with one touch of a button. They never had to stop and wonder about anything, because Google held all the answers. They were raised with the viewpoint that recycling, conservation, and other green action plans were necessities, not choices. For many years, millennials felt like outsiders in the world their parents and grandparents designed. These days, however, successful millennials such as Mark Zuckerberg, Taylor Swift, Jessica Alba, and Pete Cashmore have proven that members of this generation are gaining as much infl uence and credibility as their Generation X and baby boomer forebears, in addition to staggering amounts of wealth. The bottom line for service providers? Millennials want to be taken seriously and catered to the way previous generations were.