Massage & Bodywork

MAY | JUNE 2017

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best practices BUSINESS SIDE Your Business Action Plan 3 Steps to Transform Your Practice By Les Sweeney and Kristin Coverly 22 m a s s a g e & b o d y w o r k m a y / j u n e 2 0 1 7 Need to jump-start your practice? In this column, we tackle what we feel are the four key areas—schedule, income, expenses, and marketing—that are fundamental to building a healthy, vibrant practice. A quote we like to use around the office is: "How do you eat an elephant? One bite at a time." For us to help you make progress in transforming your practice, we need to break it down into three concrete steps—track, plan, and act. The track-plan-act process will guide you through evaluating where your business stands in each of the key areas and then through planning, setting goals, and creating action steps for each area. (Note: ABMP members, download the accompanying "Business Action Plan" worksheet from SCHEDULE Track In the tracking step, you'll collect as much data about each of the different areas of your practice as you can from your business spreadsheets or office management program. Even though it may feel like a lot of number crunching and maybe even a bit overwhelming, this data is incredibly useful for you to take an honest look at where your practice is today and set goals for growth and change. So, let's embrace some numbers and statistics! Determine the following stats about your schedule for as far back as your data allows: total number of sessions

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