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HOW TO MAKE $100,000 PER YEAR Keep saying yes to yourself and soon you'll hear others say it to you. desire for even more pressure, leading a client to adopt the "harder is better" mentality. I never accept their initial attitude as a challenge to go as hard as I can. I use this opportunity to properly educate the client about effective deep- tissue massage. Checking in with them along the way, I sink into the exact site of the pain, barely applying pressure. It usually only takes about 5 percent of my strength before they declare "enough." At this point, I explain that previous MTs likely lacked intuition or proper training in deep tissue techniques. By going slow and listening to the client, I am able to zero in on the injured tissue and provide relief. This brings the clients coming back time after time. 10. SAY YES This might be the most important aspect of your success. Notice that these ideas mentioned in this article are about saying yes. Yes to working early or late, yes to marketing, yes to new opportunities. It's also about getting others to say yes to you. Having the right combination of style and professionalism will get a yes from the VIP clients. Perseverance and persistence will get a yes from film crews and concierge. Rejection is a part of any business. Hear it now, prepare for it, and get used to it. But remember that a no isn't a permanent answer; it's really just a "not right now." Keep saying yes to yourself and soon you'll hear others say it to you. And more importantly, you'll begin to see why those no responses eventually turned into better opportunities in the long run. therapist to the stars, author of The Magic Touch: How to Make $100,000 Per Year as a Massage Therapist (Olive Vine Press, 2009), and CEO of 1 800 MASSAGE, LLC. She spends free time designing modern and mid-century living spaces, traveling abroad, and resides in Los Angeles, California, with her tiny black Pomeranian, Olive. You can befriend Meagan Holub on Facebook and purchase The Magic Touch on Amazon.com. Meagan Holub is a licensed massage connect with your colleagues on massageprofessionals.com 41