Issue link: https://www.massageandbodyworkdigital.com/i/694071
C h e c k o u t A B M P 's l a t e s t n e w s a n d b l o g p o s t s . Av a i l a b l e a t w w w. a b m p . c o m . 27 BUSINESS SIDE 8. DON'T WATCH TV LS: This is difficult, because we love TV! You can still watch it, but pick one night a week to do something other than watch the tube, and use that time to improve your practice. Read a book (here's a cool one: The Obstacle is The Way, by Ryan Holiday), or check out some of the webinars available on ABMP.com—yes, kind of like watching TV, but learning, too! ABMP members get their CE credit for free, because that's how we roll. 9. PLAN AN INSPIRATIONAL RETREAT KC: In all that spare time you have, how often do you sit down and plan the future of your practice? When I ask that question at an ABMP BizFit Workshop, every once in a while I see a raised hand, but most of the time people just laugh at me. Make the time. Set aside one hour to several days—whatever you can fit in your schedule—to analyze where your practice is today (what's working, what's not), create a vision for what you want it to be, and plan the steps to make your vision a reality. 10. TRY SOMETHING NEW LS: This fresh wisdom can be practice- related or just for fun/personal improvement. An awesome guy we work with learned to play guitar so he could make music with his son. Some of us have been dumb enough to run marathons. Have you ever thought, "I wish I had learned to do that"? Well, it's not too late. New technique/modality, public speaking, or juggling. Whatever. Go for it! 11. CHANGE YOUR WEBSITE KC: Don't panic! I don't mean completely overhaul your website, I mean change at least one thing on your website to keep it updated and give people a reason to return to it. Add a photo of you doing hands-on work or a video of you introducing yourself and your practice. Reorganize your pages. Refresh your language and descriptions. Make sure your package plans, referral program, and specials are highlighted and up to date (nothing says "I'm not paying attention to my practice" like a November special that's still on your home page in July). 12. VOLUNTEER LS: You have a crazy skill you want to share—massage and bodywork! Give it to someone else. You'll feel good about yourself, you'll be a better human being, and it's very likely you'll grow your client base as a result. 13. MAKE SOMETHING KC: Do you need to create a new marketing piece— business cards, gift certificates, postcards, referral program cards, etc.— but keep putting it off because it feels too intimidating? Use your ABMP member discount with Vistaprint to easily create professionally printed materials. Or pop on www.canva.com to create your own social media graphics and other design projects. 14. GO OLD SCHOOL LS: Appointment calendar looking a little anemic? Try some shoe-leather sales and marketing. Do a little cold calling, and hand out 50 business cards this week, but make the person pick one from the deck. Include one free massage among them and a couple generous discounts. But fortify every one with some small gift (a free 10 minutes, or something like that), so that everyone wins. Participate in EveryBody Deserves a Massage Week this July! Learn more at www.abmp.com/massage-week-intro.