Massage & Bodywork

May/June 2010

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Page 5 of 131

40 MASSAGE AND YOGA Read how a bodywork duo embraces the synergy as they move between the massage table and the yoga mat. BY STEPHANIE MINES 50 YOUR ETHICS AND PRODUCTS You have a wealth of massage products to choose from. How much do you know about your choices and do they reflect your inner voice? BY MARY GENTRY 54 BOWENWORK This soft-tissue technique is effective for many conditions—acute and chronic. Minimalist and gentle in application, it's also easy to learn. BY SANDRA GUSTAFSON 65 SHOESTRING MARKETING A challenging economy is the perfect time to ramp up your marketing efforts. Here are seven penny- pinching tips to help catapult your practice. BY WILLIAM J. LYNOTT 68 REMEMBERING ILSE MIDDENDORF A year ago, the founder of breathexperience passed away. One of her protégés shares memories of Middendorf's life, passion, and modality. BY MARGOT BIESTMAN

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