Issue link: https://www.massageandbodyworkdigital.com/i/68012
"The products you purchase for resale are sold to you at professional, wholesale prices and are meant to be marked up for resale," Lynda Solien-Wolfe, business consultant 4. OFFER RELEVANT ITEMS It's entirely appropriate to sell oils, analgesic creams, even massage tables, and pillows, but think twice before offering restaurant coupon books or boutique items. "I've had massage therapists ask me if they have to sell only products that are a direct extension of their practice," Solien-Wolfe says. "Well, no, they don't have to, but that's what's going to be most natural." APPROPRIATELY "The products you purchase for resale are sold to you at professional, wholesale prices and are meant to be marked up for resale," Solien-Wolfe says. Adding a 100 percent markup is common practice for many items. 5. PRICE YOUR ITEMS "It really depends on what the product is," she says. "If I'm getting a product for $6, I can usually sell it for $12. But if I'm getting it for $10, I may not be as successful selling it for $20. And for really big items, like massage tables, you'd only want to go with a 20 to 40 percent markup. It all depends on what the market will bear." visit massageandbodywork.com to access your digital magazine 93 $14.99 SALE $8.99