Massage & Bodywork

MARCH | APRIL 2016

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DEVELOP EXCELLENCE IN THERAPEUTIC WORK It bothers me when I hear therapists, with a bit of condescension, say, "I don't do relaxation work. I'm a bodyworker, and I do therapy." First, relaxation work is indeed therapeutic and has important benefi ts. However, virtually every person has something that needs extra work and will greatly appreciate it, not just to feel good, but sometimes to introduce dramatic change. I often hear stories like this: a therapist friend has a client who initially came to her just for relaxation work, but when asked about any problem areas, the client said she had a "plantar plate tear" at the end of her metatarsals and she was going to have surgery in a couple of months, adding, "Is this something you feel comfortable working on?" After some research on the condition and with a holistic view of improving hip tracking, improving knee extension, and concentrated work on W H Y C H O O S E S I G H T U N E S M O N T H LY M U S I C F O R M Ts? REASON #2 We K.N.O.W. massage music because we've produced it for 20 years. And for 10 years we've created SPECIALIZED MUSIC PLAYLISTS just for massage clinics and spas. www.sightunes.com 800-619-1410 TM How many massage sessions heard At Peace playlists in 2015? FACT: 21,000,000 Now, At Peace Music is available to you and your clients on sighTUNES. Subscribe today! It's not a lot and you'll save big if you're ABMP Certified. 6 improving proper foot mobility, the therapist proceeded. The client was amazed at the improvement (all in the context of a regular massage), especially since physical therapy and chiropractic had not helped. A couple months later, my friend received this postcard: "Today was the day I was supposed to have surgery, but instead, I walked fi ve miles around Lake Tahoe, pain-free." There is no need for a confl ict between relaxation or therapeutic work, although each person can fi nd a balance. Some therapists who specialize in fi x-it work deprive themselves of the gratifi cation of nurturing work and of regular clients who get the best of both worlds and return on a regular basis rather than just when they have problems. Being able to help clients with their problems is a great source of word-of-mouth referrals. Almost all of Kenny's and Ophelia's clients come from recommendations from people who love their warm and nurturing work but have greatly benefi ted from their skills working with problem areas. 58 m a s s a g e & b o d y w o r k m a r c h / a p r i l 2 0 1 6

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