Issue link: https://www.massageandbodyworkdigital.com/i/530196
of promotion with tremendous success if you plan and execute it properly. Following are a few more ideas to help boost summertime profits. Clean House and Drive Retail Sales Create a promotion to move sluggish retail items by having a "free gift with purchase" promo. First, determine what products are gathering dust. Then, pair those leftover Mother's Day bath salts or meditation CDs that never sold with a service or package you want to feature. A special like "Complimentary CD with every hot stone massage" is much more appealing than stashing a bargain basket at your front desk. It also increases the value of the service and may be just the push someone needs to try a new product or treatment. If your excess inventory is in your back bar, create a specialty upgrade or add-on to your most popular treatments as a teaser for people to try the full session. The key is to make the offer a win-win that will help you get additional sales now or in the future. Use the Extra Time to Assess and Make Progress One reality about working in a client- based business is that there are always cycles of being busy and not so busy. Use your downtime to think about what you want to see happen for the rest of the year and what changes you might need to make to ensure it does. One simple thing to do now (or, really, any time of year) is to survey your clients about what they like or don't like about your business (see the sample survey form, left). You can also ask what products and services they'd like you to add; this information can be invaluable when you are considering investing in a new 84 m a s s a g e & b o d y w o r k j u l y / a u g u s t 2 0 1 5 1. What do you like most about my business? Appointment availability Décor/setting Hours /schedule Location/area Online gift certificates Online scheduling Payment options available Prices Products sold Prompt service Quality/value Services available Therapist/tech experience Other: ___________________________________________________ 2. What would you change about my business? Appointment availability Communication methods available Décor/setting Location/area Online gift certificates Online scheduling Payment options available Prices Products sold Prompt service Quality/value Services available Other: ___________________________________________________ 3. Can you share a short comment or testimonial about your experience here and what you enjoy most about my business /services? _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ May we use your comments as a part of our marketing? (Circle one) YES NO Client Survey Example z