DS 2 March April 2015
or many in this fi eld, marketing may not rank as a favorite task.
After all, you became a massage therapist or bodyworker as a way
to help others live healthier lives, you might say, not to "sell" yourself.
But the reality is, you can't do one without doing the other. Potential
clients won't know you're out there unless you tell them, and ABMP gives
you the tools to easily do just that.
Get Clients in the Door
Gift certifi cates—Nothing brings in new clients like gift certifi cates. Have
yours ready at a moment's notice and for every occasion. 10 styles available.
www.abmp.com/members/marketing_center_gift_certifi cates.php
Business cards—You should have a healthy stack of these in your possession
at all times! You never know where you might meet a potential client. ABMP
members get a 20 percent discount from Vistaprint. Find this discount and
more at www.abmp.com/members/account_discounts_for_members.php.
Social media graphics—Implement fun graphics to tell your story to
potential clients on Facebook, Instagram, etc. We have a whole library full of
ideas to share. Go to ABMP's Facebook page and click on the "Free Marketing
Graphics" photo album. www.facebook.com/ABMPpage
EBDMW—Participate in EveryBody Deserves a
Massage Week (EBDMW), the ABMP-sponsored
event that promotes massage and client education.
This kind of community outreach can give potential
clients a taste of your work with little risk on their part.
It's July 12–18, so start planning your event today.
www.abmp.com/members/marketing_center_
everybody_deserves_a_massage_week.php
Photo library—Need an image for that next promotion you're working
on or to brand your website? ABMP's photo library offers free use of
massage and bodywork images for all its members.
www.abmp.com/members/marketing_center_photo_library.php
Get Clients to Come Back
Body Sense magazine—This quarterly, digital publication
is a great client education tool that focuses on the benefi ts
of frequent massage and bodywork. Share it with your
clients today! www.abmp.com/bodysense
Free website/email—ABMP members get a free website
and email as part of their membership. Did you know that
half of all massage consumers looking for a therapist do so online?
Make sure you can be found. Build your site in 14 easy steps.
www.abmp.com/members/siteWB.php
Client rewards cards—Print these to reward your most frequent clients
(e.g., "Buy 6 treatments, get the 7th session free"). www.abmp.com/
members/marketing_center_frequent_client_rewards_cards.php
Use your ABMP resources today!
Start Here
Everything you need
is at www.abmp.com.
Log in and visit the
Marketing Center
to fi nd all these
resources, and
many more.
MARKETING MADE EASY
F
A
public
education
magazine
brought
to
you
by
winter
2014
Your
Peace
of
Mind
Emotional
Reactions
on
the
Massage
Table
Body
Sense
massage,
bodywork
&
healthy
living
Which
Bodywork
Style
Suits
You?
PLUS
Advice
for
Newcomers
Massage
May
Reduce
Blood
Pressure
