Massage & Bodywork

September | October 2014

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I t p a y s t o b e A B M P C e r t i f i e d : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 71 diplomas, licenses, and charts Diplomas and licenses both offer the opportunity to proudly announce to your clients that you've completed certain training and that you've been recognized by your state or other regulatory body as having met professional requirements. What better way to instill confidence in your clients? When framing diplomas, licenses, and other types of professional certification, always choose substantial, quality frames to give them their proper respect and to convey to clients that your accomplishments deserve recognition. charts and graphs Technical charts, graphs, and diagrams can be more difficult to incorporate into a soothing and cohesive interior design. The colors can often be difficult to work with, and sometimes the imagery isn't very pretty (anatomical models of the body's interior are not the most handsome "pinup boy" for most of our clients). However, these charts often play an integral role in assisting us in our work and can be invaluable when explaining something to a client. They also lend an air of authority, seriousness, and respect to your space. Therefore, even though they may not be the most attractive element in my treatment room, for me, their presence is non-negotiable. While I like to offer a spa-like environment, I can't let the esthetics of my space get in the way of doing my job. If you have charts you need to keep visible, here are a few options to consider: • Dedicate a single wall to your charts to keep them all in one place (preferably not the first wall clients see when entering your room). • Spread them throughout the room in smaller groupings that also include art and decorative elements. • Hide them so they will only be visible when you need them: behind a door, on the inside of a closet door, or mounted on or behind pulldown shades or swing-out frames. However you decide to display your charts, they should be located in a place that serves your needs. If you know you have to reference them often, putting them behind a curtain on the far side of the room isn't a functional solution for you. In my treatment room, I've made sure the trigger-point chart for the head, neck, and upper body is located near the head of my massage table, and the chart for the hips and lower body is near the other end. This may seem like common sense, but when decorating a massage space, it's easy to lose sight of little details like this. More than 50% of people who have received a massage said knowing their therapist is licensed by the state was important to them. *ABMP 2013 National Consumer Survey, statistics courtesy of Harstad Strategic Research.

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