Massage & Bodywork

July | August 2014

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TELL ME … I t p a y s t o b e A B M P C e r t i f i e d : w w w. a b m p . c o m / g o / c e r t i f i e d c e n t r a l 23 Elevator Speeches What's Your 30-Second Pitch? By Abram Herman ABMP Social Media and Marketing Coordinator | HAVE YOU EVER GAINED NEW CLIENTS BY SIMPLY APPROACHING THEM IN PUBLIC? HERE'S HOW TO MAKE THE 30-SECOND ELEVATOR SPEECH A SUCCESSFUL STRATEGY. Many of the people you meet are excellent candidates for massage therapy. Whether they're a harried mother looking for some stress relief, a wellness-minded person who has yet to experience the health benefi ts of massage, or someone with a specifi c injury or complaint that you could help, each has the potential to become your newest client—if you can convince him or her to give your work a chance. You may initially hesitate at the thought of approaching complete strangers to try and "sell" them something, but a simple change in your mind-set can make all the difference. Most practicing massage therapists and bodyworkers got into the profession out of a desire to help others; rather than thinking of your elevator speech as selling people on your massage practice, make your intention to help them realize the potential benefi ts of massage and bodywork. If you truly care about helping people discover the benefi ts of massage, that attitude will show, and many people will be interested as a result. That's what therapist Cami Hostetler in Washington has found: "When you genuinely connect with someone, especially when you fi rst meet, there's a high likelihood that they'll book an appointment. The goal for me is to get people to book massages—whether with me or with the clinic down the street—as long as they get the treatment they need!" Of course, it's still a good idea to give them your business card or other contact information so they have an immediate option should they decide to book an appointment. Now that you're ready to approach some potential clients, how can you convince them it's worth their time and money to visit you? Following are some of our readers' favorite speeches. RELAXATION AND STRESS RELIEF Imagine gaining someone's undivided attention for a full hour—someone whose sole purpose is to ease your pain and stress so you will feel amazing. I would love to spend an hour with you soon. Here's my card. Have a lovely day! —TAMMY WARE, MICHIGAN Some days are trying, aren't they? I can help you with that! (Charming smile inserted here.) —ROBIN KIMBREL WIGGS, COLORADO ❱❱❱ ❱❱❱ When you're telling a potential client about the work you do, what benefi t of massage and bodywork do you emphasize the most? Stress relief/ mental well-being 14% Other 5% Preventive health care/overall wellness 37% Make sure you connect with us to get your voice heard in next issue's Tell Me … @ABMPmassage @ABMPmassage mp 44% Treatment of existing issues 22 m a s s a g e & b o d y w o r k j u l y / a u g u s t 2 0 1 4 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 15 15 16 Results from ABMP Facebook poll.

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