Issue link: https://www.massageandbodyworkdigital.com/i/196551
HOW RADIO CAN EXPAND YOUR REACH Why You Should Podcast Podcasts, which simply mean downloadable audio from the Internet, have become a way for anyone to be part of the radio market. All you need to get started are a computer, a microphone, and a broadband Internet connection. Listeners subscribe to your feed and can download and listen to your content when it's convenient for them. Podcasts should not be infomercials, but they should help businesses give voice to their company. To keep listeners tuned in, the goal is to be informative; unless you're paying for advertising time on someone else's podcast, keep your message commercial-free. Not sure this is right for you? Then consider advertising on a podcast, or better yet, being a podcast guest. It's just one more way to create buzz about your business. Learn More "3 Ways Podcasting Can Land You Customers" www.socialmediaexaminer.com/3-wayspodcasting-can-land-you-customers/ "What is Podcasting and Can it Help Your Business?" www.flyte.biz/resources/newsletters/05/11business-podcasting.php "7 Reasons to Create Your Own Podcast" www.howtopodcasttutorial.com/sevenreasons-to-create-your-own-podcast.htm. 78 massage & bodywork november/december 2013 and surgery. I educate about mind-body medicine, being your own best advocate, massage, reiki, healthy pregnancy, nutrition, homeopathy, and so much more. My first book, The Alternative Medicine Cabinet, was recently selected as a finalist for the IndyExcellence Awards, and using that as a resource, I advise people how to regain control of their health. I am also the author of Body Mind Therapies for the Bodyworker and other Health Professionals and Conquer Your Stress with Mind/Body Techniques. I would be the perfect guest for your show, offering a fresh, inspired perspective on how to achieve better health. I've been involved in natural health for 22 years and have more than 10,000 hours of hands-on experience. I was recently honored with the National Association of Women Business Owners' Spirit of Entrepreneurship Award, and I have earned my PhD in natural health and pursued further education at Harvard Medical and the National Institutes of Health. As a former actor, I'm comfortable on the radio and can deliver my message in a fun and down-to-earth manner. I've done more than 150 radio interviews and 50 live lectures, and am confident in my topic. I have also appeared on numerous TV shows, including Lifetime Television's The Balancing Act, to talk about natural health and educate the audience. I look forward to hearing from you. Please check out my website at www.thealternativemedicinecabinet. com for more information. Thanks! The pitch is informative but not too wordy, and covers general topics while also saying why I would be a good radio guest. It shows I'm qualified and experienced, then sends readers to my website for more info. What you should not do is simply say, "I'm a massage therapist and I'd like to be on your show." For example, I had someone mistakenly think I had a show and request to be my guest. His pitch was something to the effect of, "I'd love to be on your show. I've written several books and would be a great guest." All I know from his email was that he wrote books. On what topics? Has he done radio before? What is his area of knowledge? His pitch told me nothing. I emailed him back and we started a dialogue about how he could get some radio show spots, but he was at a disadvantage. He had no focus. Yes, he had self-published several books, but they were on wildly different topics; there was not one thing that he was an expert in. He had never done radio before, so I had no way of knowing if he was good at it. And when I asked to see his website, he sent me to the Amazon.com page where his books could be purchased, which told me nothing about him. At this point in his career, I don't think he's a