Issue link: https://www.massageandbodyworkdigital.com/i/1519088
86 m a s s a g e & b o d y wo r k m ay/ j u n e 2 0 24 Every small business owner in 2024 should have an online presence, including massage business owners with a steady client base and those with great local networking skills. This goes especially for new business owners and anyone actively seeking new clients. A solid online presence means a potential or current client can quickly search and find information about your business, connect with you easily, and find your office. The foundations of a professional online presence for your business are threefold: a website, a custom email address, and maps listings. Essential Skills | Pressure Points of Business Embrace the Digital Frontier It's Essential You Have an Online Presence By Allissa Haines WEBSITE A website with a custom domain name is important for credibility. There are affordable website options, and it's a worthy investment of your marketing budget. You can register a domain name for under $15 per year, and there are DIY website options ranging from free (Google Sites, sites.google.com) to more than $200 annually. (ABMP members have access to a free website builder. For information, visit abmp.com/members/site/setup.) A website is your home base, a place to control and update your business information as needed. Even if you are brilliant at local networking and have a strong word-of-mouth KEY POINT • All small businesses need to be online to attract new clients and keep current clients informed of updates.