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76 m a s s a g e & b o d y wo r k j a n u a r y/ fe b r u a r y 2 0 24 Finding That Sweet Spot So You Have a Full Schedule—Now What? By Douglas Nelson "This was so inspiring," a therapist said following one of my seminars. "I have been feeling in a rut lately, where I have been doing the same work with the same clients and feeling unchallenged. It has made me question whether I should think about a different profession or a change of scenery." Inquiring further, I discovered this therapist has a full practice that's booked out for weeks. Looking from the outside, her practice is a resounding success. She shared with me that she had raised her prices in an effort to lighten her schedule, but her clients happily pay whatever she asks. I can see why, since she's an excellent therapist with a wonderful presence. With a full schedule and clients who appreciate her, why does she feel stif led? I've seen this many times in my clinic and with therapists across the country. As an employer, I see it as an ominous warning sign, one that could torpedo an excellent practice and cause the therapist to leave the profession. For new therapists, a full schedule seems like the goal of all the work put into building a practice. It is, but there is a shadow side you may want to guard against. If it doesn't challenge you, it doesn't change you. In the beginning of your career, everything is new. Each person on your schedule is a challenge and you learn and grow in adapting your newfound skills to produce results and an experience that clients appreciate. News f lash: People generally love massage! Therefore, over time, the clients who might IVAN SAMKOV/PEXELS KEY POINT • Consider employing new techniques and strategies with clients in order to remain fresh and mentally invigorated. critical thinking | Table Lessons

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