BizFit Workshops Near You
Join ABMP at a "BizFit Live: Successful Practice
Workshop" and build a thriving practice!
Learn how to grow your practice using grassroots
marketing techniques and technology tools like websites,
Facebook, online scheduling, and more!
Check locations and register at
www.abmp.com/bizfit_workshop.
Body Sense Magazine
A Beautiful Client Education Tool
Watch for the newest issue coming
in September. Check it out at
www.abmp.com/bodysense.
BEST ADVICE
When Friends
Sue Friends
Anna's Story
Have you ever heard a colleague say
she isn't renewing her professional
liability insurance because she only works on friends these days?
Unfortunately, that can be a career-ending mistake! It's a great gift to
be able to work on friends, but sometimes things can go awry.
Take the example of Anna, a seasoned practitioner who has been
an ABMP member since 2001. After she provided massage to a close
friend, the friend filed a claim against Anna, alleging a severe back
injury that directly led to a herniated disc and an inability to work. A
long, arduous lawsuit ensued, with the plaintiff demanding $375,000.
More than five years after the initial claim was made, and shortly
before the lawsuit was scheduled to go to trial, the claim was settled.
Anna's ABMP membership protected her to the tune of more than
$200,000 in legal fees and settlement costs.
"I never thought I'd ever need to take advantage of the
amazing coverage ABMP provides," Anna told us. But situations and
relationships change. Professional liability protects you from the
unexpected, even if that means saving you from the unimaginable—a
friend who sues you or is hurt by your work.
See more about Anna's story at www.abmp.com/practitioners/
members_experience-liability_insurance_claim.php.
ABMP BizFit Tip
Have you used your
Successful Practice
Handbook (SPH) lately?
Whenever you need a
business tip, a profit-perhour formula, a practice
boost, or the answer to
an ethics question, check
out the SPH digital
edition by logging in to
www.abmp.com. You'll
find it under Business
Management. Within
the SPH, you'll find
topics on marketing and
advertising, self-care,
financial health, and so
much more. Remember
that ABMP Works for
You, and this successful
practice resource is just
one example of that!
successful practice
handbook
associated bodywork & massage professionals e www.abmp.com
What is ABMP BizFit?
This series from ABMP
offers you a variety of
business-building tools, all
in an accessible format. Find
more at www.abmp.com.
Different Strokes is published by Associated Bodywork & Massage Professionals
800-458-2267
Karrie Osborn, editor, karrie@abmp.com
expectmore@abmp.com
James Sutherlin, graphic designer, james@abmp.com
ABMP.com
Jean Robinson, government relations director, jean@abmp.com
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