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I was a slow adopter of Instagram. Even though I knew there were a bazillion users (OK, not a real number) on the platform, I wasn't connecting how its pretty pictures connected to the promotion and growth of my business. Eventually, like with most things I have an antagonistic relationship with, I gave into a deep dive, researching and noting how it's different than Facebook (and other social media platforms) and how many professional possibilities lied before me. Instagram—a.k.a. Insta, the 'Gram, or IG (for the sake of this article, we'll go with IG) has a handful of components you'll find useful in connecting to your target audiences: namely your bio, feed, hashtags, IG Stories, and IG Reels. Let's get started. Your Bio Your bio is a 150-character space under your name where you can tell users about yourself. You can format it in paragraph form, or you can use bullets to let people know who you are and what you do. You can also be personal, since you want to convey who you are, why people should follow you, and what sort of content people can expect from you. What will visitors find on your page when you come up in their search? Share a selection of relevant information out of the abundance of what you would share with your clients. And don't forget to include a call to action! Include a link to your website in your bio that users can click to find out more about your business and the services you offer. 68 m a s s a g e & b o d y wo r k s e p te m b e r/o c to b e r 2 0 2 1 Use the Power of Instagram to Attract Clients By Elicia Crook (Even if You're an Insta Newbie!) BENJAMIN WEDEMEYER/PEXELS.COM

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