69%
an overwhelming
number of clients
associate massage
with relaxation.
think "relax,"
"relaxing," or
"relaxation"
11%
think "no pain,"
"pain free," or
"relieve pain"
10%
think "feel good,"
"feeling better,"
or "happy"
10%
think "stress relief"
Statistics courtesy of ABMP's
2013 National Consumer Survey,
conducted by Harstad Strategic
Research, January 2013.
how does this change
your sessions?
how does this change
your marketing?
how does this change
your practice?
Will you talk less? Address different
areas of the body? Provide a
different kind of essential oil or
choose a different kind of music?
Will you incorporate these words into
your messaging? Will you design a
session that highlights relaxation?
Will you reduce your emphasis
on specific health benefits?
Will you work on techniques and
routines to facilitate relaxation? Will
you seek out and specialize in those
clients looking for pain relief?
www.abmp.com. See what benefits await you. 93
