Issue link: https://www.massageandbodyworkdigital.com/i/135515
visit abmp.com "Marketing is a job business owners need to do regularly. And, by regularly, I mean daily." Two other Shawna challenges were "getting clients to take my advice" and "helping clients understand the benefit of regular self-care." These two ride together, because if clients do the second, chances are they'll be doing the first—heck, LS: Nice, Kristin. Jasmyn regular bodywork is kind of the should be all set with those. definition of self-care (at least Oooh, Shawna gave us a partially). For the first time in my handful of juicy questions. life, I received weekly bodywork Her first is, "How do I this winter while training for market craniosacral to the the Boston Marathon. It was layperson?" I'll take this great—and necessary. And while one. This is a real challenge, Kristin Coverly, I may not keep up the weekly Shawna, because the average pace for the balance of the year, person does not know of (and ABMP BizFit expert I am still averaging about one certainly isn't familiar with session every 10–14 days. the benefits of) craniosacral Here's a challenge for bodyworkers: therapy. Here is my suggestion, and I think this can be helpful and supportive, but not apply to any form of bodywork (or even massage, for preachy. I have fired MTs for this. that matter) that the general public does not have a great Look, I know who I am, and I don't understanding about. Don't immediately jump into a history need to pay someone to remind me of lesson; nearly every form of bodywork has its place and my shortcomings (I have family for is important. But what does the average consumer want? that). So this is a delicate balancing He wants to easily and quickly understand the benefits act for therapists. Like I mentioned of what he is buying. So, I'd answer three questions: about craniosacral, talk to the client • How will I feel during the session? about what she will receive, and avoid • How will I feel after? talking about what she is lacking. Or, • What does it help? if you can use yourself as an example, Then, think about pathologies or common ailments your advice can be couched in an "If that the session can help with, and reference those to build I can do it, you can" approach that your case for trying your services. It may sound a little feels less threatening or demeaning. basic, but you have to try to draw people into the shallow end first. It's kind of like when you suggest a new food to a friend or child—typically, you'll offer comparisons KC: Great advice! Shawna also to a more familiar food to give a landmark to gauge his mentioned challenges with how or her interest. You know—"It tastes like chicken." therapists sustain themselves, specifically "getting enough out into the community to meet people, to reach potential clients, to tell people who you are and what you have to offer. Schedule time to actively grow your practice. www.abmp.com. See what benefits await you. 29