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62 m a s s a g e & b o d y w o r k n o v e m b e r / d e c e m b e r 2 0 2 0 Palliative Care Massage The Palmer Study Charting a New Course for Pain Management By Cal Cates We were getting into the weeds—as research nerds do—during a lively Q&A at the 2010 International Massage Therapy Research Conference in Seattle, discussing where it made the most sense to dedicate our admittedly limited resources. More specifically, we were debating the question, "Which is more important to measure: mechanism or effect?" Needless to say, the debate was spirited.

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