Massage & Bodywork

May/June 2013

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Page 5 of 140

what's inside? may/june 2013 features 70 the Ideal Massage Session ABMP asked consumers about their massage preferences. Hear what they said about aspects like comfort, intensity, and results. By Darren Buford 72 Painless Price Increases Boosting your bottom line is easy if you just follow this step-by-step guide, courtesy of the BodyworkBiz whiz. By Eric Brown 82 simplify & save 62 Oftentimes, the simplest approach is the best. Learn how to cut back and boost your profits. By William J. Lynott 88 Embrace Your Inner Entrepreneur The Elegance of DNM Managing the business side of your practice may not feel natural to you, but the good news is you already possess the secret ingredients. Learn about six traits you can nurture to pave your way to success and connect more deeply with clients. By Heidi Smith Luedtke This technique stems from modern neuroscience. Explore how you can integrate and benefit from its wisdom. By Jason Erickson 98 on the lookout Bodyworkers are often the first and only pros to notice suspicious signs of illness on clients' skin. By John Otrompke Massage & Mixed Martial ARts 127

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