Issue link: https://www.massageandbodyworkdigital.com/i/1191154
WHAT'S INSIDE? JANUARY/FEBRUARY 2020 FEATURES 64 THE SLIPPERY SUBSCAP The subscapularis is a diffi cult muscle to fi nd and palpate, and one that most clients don't enjoy having worked, although they will enjoy the benefi ts. By Peggy Lamb 70 TIPS ON TIPS Generally, any income received in the form of tipping is considered taxable income. Use these basic guidelines to help you correctly determine how to report any tip income you or your employees receive. By Lisa Bakewell 75 YOUR 2020 MARKETING CALENDAR To help you plan for a successful new year, these authors share their favorite marketing ideas to help you stay on task—and increase productivity—each month of 2020. By Allissa Haines and Michael Reynolds 80 LESS IS MORE Do your massages look like "pump and dump" or "glide and slide?" The way you usually apply lubricants may be hindering your ability to do therapeutic work, causing you to work harder than needed. By David M. Lobenstine 86 COMING TO AMERICA In July, competitive massage will cross the Atlantic Ocean and come to America. The debut of the American Massage Championship will take place at the 2020 World Massage Festival in Michigan City, Indiana. By Lisa Bakewell 56 THE BIOMECHANICS OF GOLFER'S AND TENNIS ELBOW These conditions are musculoskeletal pathologies hallmarked by elbow pain, hence their names. However, even though these conditions cause elbow pain, they are not conditions of the actual elbow joint; rather, they are overuse syndromes of musculature of the hand and/or the fi ngers. By Joseph E. Muscolino, DC