Massage & Bodywork

SEPTEMBER | OCTOBER 2019

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Ta k e 5 a n d t r y A B M P F i v e - M i n u t e M u s c l e s a t w w w. a b m p . c o m / f i v e - m i n u t e - m u s c l e s . 67 Electronic health records provide a great way to measure goals. 7. Rosemary Carol Polomano et al., "Psychometric Testing of the Defense and Veterans Pain Rating Scale (DVPRS): A New Pain Scale for Military Populations," Pain Medicine 17, no. 8 (2016): 1,505–19, https://doi.org/10.1093/pm/pnw105. Diana L. Thompson is a licensed massage therapist in Seattle, Washington. She created Hands Heal Electronic Health Records, wrote Hands Heal: Communication, Documentation, and Insurance Billing (now in its 5th edition), and edited Integrative Pain Management: Massage, Movement, and Mindfulness Based Approaches with co-editor Marissa Brooks. She can be reached at diana@handshealehr.com. 4. Discuss a treatment frequency they are willing to commit to. 5. Support the sessions with homework and self- care education for in-between times. 6. Revisit the plan every few sessions and modify if needed. 7. Celebrate accomplishments! Remember, measured results (goals) encourage repeat clientele. And while you're focused on retaining the clients you have, your happy clients will be busy referring their friends and family to you! Notes 1. Ylenio Longo et al., "The Scales of General Well-Being (SGWB)," Personality and Individual Differences 109 (2017): 148–59, https://doi.org/10.1016/j. paid.2017.01.005. 2. "5 Things You Should Know About Stress," National Institute of Mental Health, accessed July 17, 2019, www.nimh.nih.gov/health/publications/ stress/index.shtml. 3. R. Morgan Griffen, "10 Health Problems Related to Stress That You Can Fix," WebMD, accessed July 17, 2019, www.webmd.com/balance/stress- management/features/10-fixable-stress-related-health-problems#1. 4. Neil Scheiderman et al., "Stress and Health: Psychological, Behavioral, and Biological Determinants," Annual Review of Clinical Psychology 1 (April 2005): 607–28, https://doi.org/10.1146/annurev.clinpsy.1.102803.144141. 5. C. Hsu et al., "Unanticipated Benefits of CAM Therapies for Back Pain: An Exploration of Patient Experiences," Journal of Complementary and Alternative Medicine 16, no. 2 (2010): 157–63, https://doi.org/10.1089/acm.2009.0188. 6. Tracy Walton, "5 Myths and Truths about Massage Therapy: Letting Go Without Losing Heart," Massage Therapy Foundation, accessed July 17, 2019, www.massagetherapyfoundation.org/resources/e-books. WHY IS THE INFORMATION IN THIS ARTICLE SO IMPORTANT FOR MASSAGE THERAPISTS AND BODYWORKERS? BECAUSE IT CAN ABSOLUTELY IMPACT YOUR BUSINESS TODAY! The 2019 ABMP National Consumer Survey, conducted by Harstad Strategic Research, confirms that consumers enjoy massage and appreciate its therapeutic benefits, but sometimes don't understand that its value goes beyond the "fix-it" stage. Of the survey respondents who had ever received massage, 31 percent said they had not been back for a massage in the past year because "they don't need a massage" right now. With comments like "what was broke got fixed" and "I got better so I don't need it anymore," these consumers only saw massage through a very narrow remedial window. Do your acute pain/injury clients know the ongoing value of massage beyond the targeted, reparative role?

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