NEWS NOTES
compiled by Brandon Twyford
Editor, Online and Digital Strategy | brandon@abmp.com
WELLNESS NOW A $4.2
TRILLION INDUSTRY
The world wellness market grew 12.8 percent
in just the last two years—from a $3.7 trillion
industry in 2015 to $4.2 trillion in 2017, according
to the 2018 Global Wellness Economy Monitor
report. For context, the wellness industry grew
6.4 percent annually, nearly twice as fast as global
economic growth (3.6 percent) from 2015–2017.
Consumer spending on wellness ($4.2 trillion) is
now more than half as much as total global health
expenditures ($7.3 trillion). Every one of the 10
wellness sectors clocked strong recent growth.
The report, which features more global,
national, and regional data and analysis, is
available on the Global Wellness Institute website
at www.globalwellnessinstitute.org/industry-
research/2018-global-wellness-economy-monitor.
MASSAGE &
BODYWORK WINS
FOLIO AWARD FOR
BEST FULL ISSUE
Folio recently
announced the
winners of the
2018 Folio Eddie
and Ozzie Awards
at the Folio: Show
in New York. The
March/April 2018
issue of Massage &
Bodywork magazine
took home the
award for Best Full Issue (Association).
As the publisher of Massage &
Bodywork, Associated Bodywork &
Massage Professionals (ABMP) is
honored to be recognized for this
prestigious award.
"We are particularly proud of this
issue because it addresses touch for
frail and elderly clients," said Darren
Buford, editor-in-chief. "From helping
our readers learn how to build a practice
for this clientele to the status of hospice
massage to the particularly poignant
piece by Lauren Cates titled 'Death,
Dying, and the Breakability of Us All,'
we hope our readers are able to connect
with this very important demographic."
For more than 20 years, the Eddie
& Ozzie Awards have recognized
excellence in magazine editorial and
design across all sectors of the industry.
A panel of more than 300 judges
narrowed more than 2,500 entries into
a pool of roughly 800 finalists. In total,
263 awards were given out across 33
categories.
For a complete list of winners and
honorable mentions, visit www.foliomag.
com/go/2018-eddie-and-ozzie-awards.
Yo u r M & B i s w o r t h 2 C E s ! G o t o w w w. a b m p . c o m / c e t o l e a r n m o r e . 21
march/april 2018
S A L V E F O R
T H E S O U L
TOUCH FOR FRAIL CLIENTS
"De-Rotator"
Muscles
By Joseph E.
Muscolino, DC
p. 82
Special Section: Rise Above
Squamous Cell Carcinoma
Guyon's Canal Syndrome The Tax Rules Are A-Changin'
+
Special Section: Rise Above
+
Special Section: Rise Above
T H E I N T E G R I T Y O F
H O S P I C E M A S S A G E
B Y I R E N E S M I T H
+
B U I L D A P R A C T I C E
F O R O L D E R A D U L T S
+
T H E B R E A K A B I L I T Y
O F U S A L L
S A L V E F O R
THE MOST IMPORTANT FACTOR OF MASSAGE
LIABILITY INSURANCE
In a recent episode of the Massage Business Blueprint podcast, Allissa Haines and Michael
Reynolds discuss the crucial difference that makes some insurance policies better (or worse)
than others. (Hint: ABMP's insurance is the good kind.)
From the intro to Massage Business Blueprint podcast episode 185:
"Most discussions we see about liability insurance focus on the annual price. But
that is the worst metric for choosing insurance. It's time to learn the difference between
occurrence and claims-made policies, darn it. I promise, you'll thank us later."
Listen to the episode and subscribe to the podcast at the Massage Business Blueprint
website at www.massagebusinessblueprint.com/podcast/e185-important-factor-massage-
liability-insurance.
Also, check out the other time Massage Business Blueprint podcast liked ABMP's
insurance: www.abmp.com/updates/blog-posts/expect-more-les-why-abmp-liability-
insurance-does-not-have-shared-aggregate.
