Subscribe … Yes or No?
When you subscribe to a podcast, it's similar
to a magazine subscription, except it's free.
As a subscriber, you will receive each new
podcast episode as soon as it's released.
Subscribing to a podcast is simple. Just hit
the subscribe button in your podcatcher,
and the newest episodes will be waiting for
you the next time you're ready to listen.
Not sure whether you want to
subscribe? Don't worry. Subscribing
is not a requirement. You can listen to
individual episodes that interest you with
no strings attached. If, after listening
to a few episodes, you decide you do
like a particular podcast, go ahead and
subscribe. If you tire of a podcast, just hit
the unsubscribe button. It's that easy!
THREE PODCASTS
FOR MTS
Massage
Business
Blueprint
(Allissa Haines
and Michael
Reynolds)
Since their
first podcast in
2015, Allissa
Haines and Michael Reynolds have grown
the Massage Business Blueprint podcast to
be one of the most—if not the most—
popular massage therapy podcasts today.
With close to 200 episodes and over 25,000
listeners, Haines and Reynolds strive
to make learning about growing your
business and the massage therapy industry
both informational and entertaining.
With nearly 35 years of combined
experience in massage therapy and
marketing, Haines and Reynolds feel that
podcasting is an ideal way to expand their
teachings to more MTs. "The purpose
[of the podcast] was to reach people who
may not read blogs," Haines explains.
"And it's just fun, for us and the listeners.
It's entertaining and helpful to hear two
friends with considerable business and
marketing acumen talk about issues that
directly affect massage therapists."
"MTs get enough boring lectures in
school and continuing education," Haines
continues, "[and they] get enough written
stuff on social media and magazines and
textbooks. I think we're way more fun than
that." With 25,000-plus listeners, it's safe to
say their podcast lessons are way more fun!
Massage Business Blueprint podcast
listeners tune in regularly to hear
conversations like "How Can I Prepare
for the Future Growth of My Massage
Business?" (Episode 173); "What to Do
When Cash Flow Sucks in Your Massage
Business" (Episode 118); and "How Can I
Give My Year-Old Massage Practice a Shot
in the Arm?" (Episode 36). Wherever you
are in your quest to learn about the massage
and bodywork industry and growing your
business, Reynolds and Haines have plenty
of interesting topics to choose from.
An additional feature, offered on their
website (www.massagebusinessblueprint.
com), is podcast transcripts (beginning with
Episode 124) that allow listeners to read the
podcast. According to Haines, accessibility
was the motivator. "We're big fans of
accessibility," she explains. "There are lots
of MTs with varying disabilities, and it was
important to us that the information on our
podcast be accessible to people who may
prefer (or require) reading versus listening."
In addition to the podcast, the
Massage Business Blueprint website offers
further resources, including blog posts
and other freebies, to help improve your
MT business. There is also a Premium
Membership ($17/month) available, which
offers its members premium webcasts,
templates, and articles; group video
conferences; a members-only Facebook
group; and premium marketing materials.
"The purpose
[of the podcast]
was to reach
people who may
not read blogs.
And it's just fun,
for us and the
listeners."
—Allissa Haines,
Massage Business Blueprint
Yo u r M & B i s w o r t h 2 C E s ! G o t o w w w. a b m p . c o m / c e t o l e a r n m o r e . 83
