Massage & Bodywork

SEPTEMBER | OCTOBER 2018

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A B M P m e m b e r s e a r n F R E E C E a t w w w. a b m p . c o m / c e b y r e a d i n g M a s s a g e & B o d y w o r k m a g a z i n e 81 Behind the Scenes • The main clinic is open 71 hours a week. • 15-minute breaks are scheduled between client sessions. • The front-desk role is pivotal, handling all scheduling and client payments; the primary front-desk person has been with the clinic for over 20 years and has built wonderful rapport with clients. • Therapists enjoy almost complete scheduling flexibility. • Approximately 50 percent of appointments are made by phone, 10 percent online, and 40 percent at the front desk while a client is paying for a just-completed session. • There are 22 people on the payroll, 19 of whom perform massage therapy. • The clinic provides all linens and lotions; sheets are laundered on site. Of note, treatment rooms are generously sized: most are 10 feet wide by 12 feet deep, with ceilings 9.5 feet high. Each of the veteran therapists has their own primary room with an allowance to choose wall coverings and décor. The resulting personalized rooms still look professional, but also reflect warmth and individual personality. Supplementing the main clinic are three small satellite programs. These programs feed entrepreneurial appetites ingrained in several therapists. In essence, Bodywise Wellness is providing an opportunity for several of their therapists to create a new business under the protective umbrella of the mother ship.

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