Massage & Bodywork

January/February 2013

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Your ABMP Log-In Has Changed! To maintain the highest quality service for our members, ABMP underwent an information systems upgrade on November 16. As a result, your log-in credentials to access the ABMP.com Members section have changed. Please use your email address, rather than your member ID number, to log in to the site. And for enhanced security, you will also be prompted to change your password after your first log-in. Call us at 800-458-2267 with any questions. Email address goes here yourname@youremail.com BEST ADVICE Create, then practice, your elevator speech. If someone asks what you do for a living, what do you say? Your answer is what we call your elevator speech, and it should be short, concise, and to the point. Be prepared to tell it to anyone. Make your elevator speech fit within a 15–30 second window and have it include only the best, most informative information someone would need to hear to consider you a reliable resource. Then practice it! Check out ABMPtv.com for a video on this topic. ABMP BizFit Tip Use Facebook or Twitter to fill any last-minute slots in your appointment calendar. Within minutes of posting their availability for the day on either of these social media sites, many therapists are able to fill all their open slots with no more effort than the click of a button. —From the ABMP BizFit Toolkit: Social Media and You Want to know more? Check out the rest of this toolkit at www.abmp.com. Log in to the Members section and look for the ABMP BizFit toolkits under Business Management. What is ABMP BizFit? This series from ABMP offers you a variety of business-building tools, all in a bite-size format. We've put several resources on specific topics together to make it easy for you to learn and implement. Different Strokes is published by Associated Bodywork & Massage Professionals. 800-458-2267 Karrie Osborn, editor, karrie@abmp.com expectmore@abmp.com James Sutherlin, graphic designer, james@abmp.com ABMP.com Jean Robinson, government relations director, jean@abmp.com DS 3

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