Massage & Bodywork

January/February 2013

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• Again, put signage on the back of the treatment room door and at the reception desk. Make an announcement by email and ask every client who comes in if they would like to buy several. • When clients purchase these, ask if they would like to upgrade each one for only $30 more (or whatever amount you want to charge). It sounds like a crazy idea selling gift certificates for just $5–$10, but it works. Whether you decide to be conventional with your gift certificate promotion or go crazy is up to you, but be sure to promote these gift certificates in any way possible. Take some time to reminisce about the adventure you've been on this year. December Start Planning Your Next Trip You're still rolling, but our yearlong journey is coming to an end. Keep your gift certificate promotion in full gear through the end of the year, accommodating people who do last-minute shopping. Send one or two announcements via email in the last week of the holiday season. As you wind down toward the end of the month, take some time to reminisce about the adventure you've been on this year. Sit back, relax, and celebrate all you've accomplished on the way. Figure out what worked, what didn't work, and how you can improve as you move forward. Take time this month to start planning your next trip: your 2014 marketing activities. Visit the Business Management area at for ideas and start mapping your activities. Bon voyage! Eric Brown, a massage therapist for more than two decades, provides practical online business courses and resources specifically for massage professionals. He can be reached at See what benefits await you. 65

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