Issue link: https://www.massageandbodyworkdigital.com/i/918051
Most millennials are open to receiving massage and are a great untapped market, with 57 percent of millennials surveyed having never had a massage. They want to be able to schedule online, most millennials surveyed think the price of a massage session was fair, and perhaps the most important point to take away from these statistics is that 72 percent of millennials are likely to mention their massage to other people. This group is used to talking about their lives and sharing with their communities. They are an ideal resource for client referrals. MILLENNIALS AND MASSAGE BY THE NUMBERS ON A SCALE OF 0–10, HOW SATISFIED WERE YOU WITH YOUR LAST MASSAGE? 13% 5% 4% 77% 8–10 6–7 5 0–4 WHEN YOU RECEIVED A MASSAGE AT A SPA, WAS THAT SPA PART OF A MASSAGE CHAIN, IN A HOTEL, AT AN ATHLETIC CLUB, OR AN INDEPENDENT BUSINESS? 26% Independent business 10% Massage chain or franchise 8% In a hotel 2% Athletic club 53% Received a massage but not at a spa HOW WOULD YOU CHARACTERIZE THE VALUE OF THE MASSAGE YOU RECEIVED FOR THE PRICE? A fair value 47% A good deal: 33% Overpriced: 15% Unsure: 4% 64 m a s s a g e & b o d y w o r k j a n u a r y / f e b r u a r y 2 0 1 8