Issue link: https://www.massageandbodyworkdigital.com/i/918051
How to Give it To Them A trip to the Orient might be out of the question, but you can recreate the experience with a Chinese jade hot stone massage. Or if your clients have Morocco on their minds, offer an Argan oil massage instead. What about a cedar massage, which utilizes ingredients and traditions of Native American tribes such as the Ojibwa? Because millennials love to learn, exotic options like these become even more attractive if your literature includes a detailed description not only of the treatment but of the history behind it. You can also enhance the experience with themed music, incense, or scented candles, and a nice cup of tea, coffee, or another beverage indicative of the culture you're recreating at the time. 4 PUT THE SPOTLIGHT ON WELLNESS What They Want A recent study by the Halo Group found that millennials are the most health- conscious generation in history. 3 They enjoy exercising, avoid smoking, and 8 out of 10 believe a healthy diet is important. How to Give it to Them Some people view massage as a luxury or a guilty pleasure they can reward themselves with from time to time. Millennials are more likely to recognize the health benefi ts of massage, especially since so many of them are stuck at desks in front of computers all day. Make sure your website gives clear and detailed information about which forms of massage are best for particular ailments and conditions, along with photos and video clips demonstrating those procedures. And since wellness is an ongoing interest for millennials instead of an on-again, off-again fad, help them keep their commitment by offering a massage series at a special rate. That offer becomes even more attractive when you offer massages with fl exible time spans and price points to fi t each individual's particular needs. 5 FOCUS ON QUICK RESULTS What They Want Millennials are used to getting results with one click of a mouse or one touch on a phone screen. While they do see the long-term benefi ts of massage therapy, sometimes they just want a quick fi x for a particular problem. How to Give it to Them In addition to standard one-hour and 90-minute massage sessions, offer an array of mini-massages that target single body parts and solve specifi c health issues. Athletes can be enticed with quick sports massage designed to either improve performance before an event or relieve pain and soreness afterward. Offer short, inexpensive foot massage for those who spend all day on their feet, or a scalp massage for those nagged by headaches. A facial massage can attract those who want to look their best for a big social event, and a hand massage can provide blessed relief for someone who's spent all day pounding away at their keyboard. 6 TAP INTO THE SOCIAL NETWORK What They Want Millennials are social creatures who seem to share every detail of their daily lives, mostly through the internet. They also rely on digital word-of-mouth advice to guide them in their decision-making. 58 m a s s a g e & b o d y w o r k j a n u a r y / f e b r u a r y 2 0 1 8 QUICK QUIZ Think you're ready to attract a fresh crop of millennial customers? Take this short quiz to fi nd out! 1. Millennials would rather schedule an appointment through a website than over the phone. True or false? 2. Millennials care more about eating, drinking, and having fun than they do about their health. True or false? 3. Millennials are open to advice, guidance, and mentorship from members of past generations. True or false? 4. Millennials tend to be nationalistic, with little interest in other countries or cultures. True or false? 5. Millennials often read online reviews of a business when comparison shopping for goods and services. True or false? ANSWERS 1. T, 2. F, 3. T, 4. F, 5. T