Massage & Bodywork

JANUARY | FEBRUARY 2018

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The statistics are survey results from 135 adults age 21–34. Harstad Strategic Research, Inc., "National Health Care Survey," January 2017. HOW OPEN ARE YOU TO GETTING A MASSAGE? I've had one before, so I'm open 31% Never had a massage and not open to it 27% Never had a massage but open to it 43% HAVE YOU EVER HAD A MASSAGE FROM A MASSAGE THERAPIST? 23% Received a massage in the past, prior to 2016 57% Never had a massage 19% Received a massage in 2016 37% Phone 8% In person 6% Email 4% Text message 46% 29% Online scheduling Over $75 AFTER YOU HAVE A MASSAGE, HOW LIKELY ARE YOU TO MENTION IT TO OTHER PEOPLE? Very/fairly likely Not likely 72% 28% WHAT WOULD BE THE MOST CONVENIENT WAY TO BOOK A MASSAGE SESSION? HOW MUCH DID YOU PAY FOR YOUR MOST RECENT MASSAGE SESSION INCLUDING TIP (IF APPLICABLE)? 25% Under $50 7% $50 10% $51–$60 5% $61–$75 Free/got it as a gift: 15% Insurance covered it: 4% Unsure: 6% A B M P m e m b e r s e a r n F R E E C E a t w w w. a b m p . c o m / c e b y r e a d i n g M a s s a g e & B o d y w o r k m a g a z i n e 65

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