Issue link: https://www.massageandbodyworkdigital.com/i/885423
A B M P m e m b e r s e a r n F R E E C E a t w w w. a b m p . c o m / c e b y r e a d i n g M a s s a g e & B o d y w o r k m a g a z i n e 71 the same, the approaches are quite different. Partnering and referring to each other could definitely offer depth to our common clients' healing journeys. Generally speaking, the application of massage involves a trained massage therapist sensing, palpating, and manipulating soft tissues that are restricted, ischemic, and posturally compromised due to physical, mental, and emotional demands placed on the client. While there can certainly be active aspects to the massage session and within different modalities, the most common approaches involve a client passively receiving the work. We attempt, within scope, to offer clients exercises to utilize between sessions to help our work stick and to involve them in reaching their health goals. Yoga, in contrast, primarily involves a trained yoga instructor verbally guiding students on how to move their own bodies in an effort to sense, feel, and manipulate their soft tissues that are restricted, ischemic, and posturally compromised due to physical, mental, and emotional demands placed on them. Being a yoga instructor, I can attest to the number of practitioners who come up after class wanting advice on how to best address specific pains and tight, sore muscles. Since yoga instructors can recommend yoga postures and practices that are specific to a student's needs, they are an excellent resource for us to offer to our clients and, in turn, we are an excellent resource for yoga instructors to refer for hands-on assessment and treatment of those specific pains and tight, sore muscles. 2 This opens up a whole new world of marketing and a spirit of cooperation with yoga instructors. They are your people. NEED FRESH MARKETING IDEAS? THINK YOGA There are myriad ways to work together with yoga studios and instructors to reach more potential clients. Networking is the key. Take Classes and Get Educated Just as there are many modalities to choose from in the world of massage and bodywork, there are diverse approaches to yoga. Each approach has unique benefits, and some focus on special needs and populations. Take a variety of classes at different studios. Stay after class to talk with the instructors about the styles they teach, and share with them the work you do. If there is a class that would benefit your client, such as a prenatal yoga class or a class for seniors, the instructor will likely be open to you auditing