Massage & Bodywork

NOVEMBER | DECEMBER 2017

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A B M P m e m b e r s e a r n F R E E C E a t w w w. a b m p . c o m / c e b y r e a d i n g M a s s a g e & B o d y w o r k m a g a z i n e 17 FROM FACEBOOK My 24-hour cancellation policy. The client must cancel at least 24 hours in advance to avoid paying full-service price. The responses I get are either "OK, I totally understand" or "Um, no, that makes no sense." I let all clients know of this policy at their fi rst booking. NICOLE BEARD I have a four-hour cancellation policy and use online software now. A credit card is required to book the appointment. I got tired of that struggle. I guess now my biggest problem is if you come late, I still end on time. Sometimes, I will split the difference (10 minutes late, I will go 5 over), but only once. BECKY MX Looks like the resistance to the cancellation policy is an industry thing. I think it's because the vast majority of the population doesn't take us seriously. They think of massage as fun self-care instead of the health care it really is. It's cumulative. You don't exercise once and that's it. You don't eat a salad once and call it a diet. Don't get me started. GINGER MAGGRETT Enforcing the cancellation policy is the toughest. I ask for 24-hour notice as well, but am very lenient about it. If I can fi ll the spot, I don't sweat it. The no calls/no shows who want to rebook later without reimbursing me for lost revenue are the ones I struggle with. LIZ BARNARD For some reason, nobody ever wants to fi ll out the new client intake. They think it's a waste of time and nobody looks at it, anyway. We have to explain to them that it's necessary to help us treat them. LORI DUDLEY I would have to say for me, it's saying no to folks with contraindications. I explain my reasoning and I will still get "Aw, come on. It will be fi ne." No, it's not. I do not want what they have, nor do I want to make things worse. It's diffi cult turning folks away, as I want to help everyone. DENICE GRAY FROM TWITTER I hate enforcing my cancellation policy. No one likes paying for a missed appointment, but I have to enforce it because this is my livelihood. @EMERGEMASSAGE What is your favorite client education resource? Publication Date: Jan/Feb 2018 What is your vision of an ultimate massage experience? Publication Date: Mar/Apr 2018 Email your responses to darren@abmp.com. Your submission can be as short as you'd like and up to 250 words. Upcoming Topics SPEAK YOUR MIND What is your least favorite offi ce policy to enforce?

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