Issue link: https://www.massageandbodyworkdigital.com/i/87297
in how to write HTML, which will ultimately allow me to be more creative with my own websites and save money. Online courses abound in all kinds of Internet applications: effective email marketing and social media use, for example. In fact, no matter what kind of CE you're looking for, the chances are you'll find it online, saving you time and money. Many online courses can be completed in your own time frame, relieving you of the need to schedule time away from your practice and saving you money on travel expenses. The ABMP online CE calendar reveals an abundance of distance learning classes in anatomy and physiology, pathology, ethics, marketing, and many other topics directed at massage therapists. While online classes are good for some things, I wouldn't let them replace a classroom experience for most hands- on modalities. There's still a lot to be said for a personal experience in a classroom with your peers and instructor. NEW TOOLS, MORE CLIENTS Learning new modalities or techniques—and then spreading the word that you've done so—is another way to get a return on your investment. Don't overlook the power of the press release, or social media sites like Facebook and An Attitude Adjustment If you're one of those folks who dreads continuing education (CE), think of it as an opportunity, not an obligation. Liz Berry, author of The China Garden (HarperTeen, 1999), said, "Education isn't for getting a job. It's about developing yourself as a human being." Once you decide to think of it in the context that gaining knowledge is never a waste of time, you begin to appreciate it more. There are CE opportunities out there that will increase your business and enable you to work smarter instead of harder. Resolve to relish that instead of resenting it. It's all about the attitude! 30 massage & bodywork november/december 2012