Massage & Bodywork

November/December 2012

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visit abmp.com writing business plans, and many other subjects that may have been lacking when you were in massage school are available. INCREASE MARKETABILITY WITH RESEARCH CLASSES If you're not research literate, there's no time like the present to rectify that situation. You don't have to conduct a study; you just need to know where to find research and what to do with it—which is, share it. Cultivating relationships with other health-care providers is a great way to get referrals, and that's definitely a return on your investment. Send a well-written letter of introduction to the physicians in your area. Enclose a copy of a current research article that has something to do with the doctor's practice of medicine and your ability to help her patients. The Massage Therapy Foundation (MTF) actually has a new toolbar you can download at www. massagetherapyfoundation.org to keep abreast of the latest research. The MTF, in conjunction with ABMP, offers an online class on the Basics of Research Literacy at www.massagetherapyfoundation. org/education/research-literacy- courses/basics-of-research-literacy/. Keep in mind that physicians are more apt to refer to therapists who are presenting themselves as medically oriented in their practice. If you give a physician your business card with your website on it, and the only thing that jumps out at her when she visits are your chakra balancing sessions, that's not likely to get her business. SPEAKING OF THE INTERNET What, you don't have a website? Then, it's time to wake up and smell the coffee. People expect virtually every business to have one. There are numerous user- friendly options these days, including the free website builder and website hosting available to ABMP members. Many community colleges offer classes in computer use and applications. I've been taking a self-paced online course www.abmp.com. See what benefits await you. 29

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