Massage & Bodywork

July/August 2011

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new products COMPILED BY SEAN EADS TEACHING MASSAGE: FUNDAMENTAL PRINCIPLES IN ADULT EDUCATION FOR MASSAGE PROGRAM INSTRUCTORS This essential guide for instructors includes nine chapters by noted content experts on topics like classroom management, lesson plan development, and theories of information processing. Each chapter has introductory learning objectives to focus reading, note cards to summarize complex concepts, and practical activities designed to enhance the classroom experience. ABMP released the first edition, complete with a 20-CE credit online course, in 2008, for $169.95. The 2011 text is available without the course for $69.95 at 800-638-3030 or TABLE LESSONS Massage & Bodywork columnist Douglas Nelson teaches the art of problem solving and clinical reasoning in this 208-page compilation of case studies taken from his own practice. The book takes readers through narratives of struggle and difficult lessons learned as it illustrates the power of communication and of success through failure. The reasoning processes demonstrated here can be applied to soft- tissue therapy or any discipline where critical thinking and reflective practice are vital. The book is available for $16.95 at 866-325-7668 or BODYWORK BUDDY MASSAGE SOFTWARE Designed for massage therapists, this online business management program tracks several factors crucial to any growing practice. Users can input business expenses, track gift certificates, and keep complete client records for easy access. The program will also generate a variety of financial reports. An account costs $35 per month after a free, 30-day trial. For more information, visit CLIENT POSTCARDS Remind clients about your practice with these marketing postcards. Send birthday greetings to established clients, welcome new clients, or remind customers about their appointments. These postcards feature three coordinated designs with additional personalization options. Ten postcards are available for $4.40 or 25 for $9.75 at 800-754-9790 or 90 massage & bodywork july/august 2011

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