Massage & Bodywork

July/August 2011

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Page 70 of 132

Media Coverage Put Your Practice In the Spotlight BY YAEL HALPERN T 68 massage & bodywork july/august 2011 he most important asset any massage therapist can have is their brand: the perception the public has of your practice and services will make or break your career. Luckily, you have tremendous infl uence over your brand. One of the most effective ways to positively infl uence how your clients, and more importantly, potential clients, see you is by securing regular media coverage.

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