Massage & Bodywork

July/August 2011

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'round the table GO AHEAD, SPEAK UP WHAT'S YOUR ELEVATOR SPEECH? weigh us down, stealing a quality of life we can only dream of getting back. Make your dream a reality. Experience inner peace, balance from head to toe, and mental clarity: ask for craniosacral therapy today. Seventeen years of schooling and practice." CHERYL LARSON LEBANON, CONNECTICUT "Do you need help carrying that? Your shoulders look like they are taking a beating. I can help you. I'm a massage therapist at Urban Trends. Here's my referral card. You can receive 25 percent off your fi rst visit with me, and I will give you a comprehensive postural analysis as well. See what else is off in your body. Nice to meet you, I hope your shoulders come and see me." MEGAN BURKS RACINE, WISCONSIN "At New Beginnings Bodywork & More, you can relieve tensions that have developed over time and unwind in your spine and mind. As they go away, you are left with a sense of a new beginning. So often life experiences can be exhausting and leave impressions on our minds and our bodies that "Hello, my name is Shawna, and I am a soft-tissue bodyworker. I help loosen up and soften injured, tired, and overused muscles. There's no denying the power of bodywork, or massage, as some refer to it. My life's mission is to help as many people as I can relax, realign, and rejuvenate. Massage is the perfect elixir for great health. Not only can it bring emotional balance, but spiritual balance as well. In an age of technical and, at times, impersonal medicine, I offer a drug-free, humanistic approach." SHAWNA ROSE CARLYLE, ILLINOIS "Imagine the best day of your life; one where you had the most energy, clearest mind, and the utmost resiliency to stressors. Now imagine an effective bodywork treatment that can bring you back to your best in a mere hour—all with no pills, shots, or nasty side effects. Massage therapy is just that treatment, where you relax and let the process of healing and rejuvenation engage the body-mind at the cellular level. You will get off the table feeling and thinking like a new person and wearing a smile that just can't be turned into a frown. Here's my card. Call me today for an appointment." JAMES C. FINCH AMHERST, NEW HAMPSHIRE My business card is oversized (makes it tough to throw away), has my picture on it, my web address, the only phone number that I have, and the addresses of three websites of client comments ... Yelp, Citysearch, and then the client remarks found on my online calendar by Genbook. When asked what I do or about my services, I hand people my business card, ask them to please go to my website, then to the sites listed, and read the remarks and then Google my name. I have found that this gives them the freedom to make their own decision, rather than thinking they have to make one right then and there. They can toss the card, never go to the websites listed, or actually go and read and make their own decisions and then call and make an appointment. I always smile. I always thank them very much for asking me about my business. DICK JUBY HOUSTON, TEXAS Upcoming Topics What basic skill do you fi nd yourself needing an annual refresher in (e.g., draping, new client intake, A&P)? Why? Deadline: August 15 Publication Date: November/December 2011 As an MT, what are some of your professional pet peeves? Deadline: October 15 Publication Date: January/February 2012 Boost your practice with ABMP's Website Builder—free for members on ABMP.com 29

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