Getting Online When you're just starting out, it's important to maximize the efficiency of your online marketing. "Prioritize," says Allissa Haines of WritingABlueStreak.com. "Website first, then add email marketing, social media, etc., at a reasonable pace," If you're a member of Associated
A Friendly Face Your online presence is an extension of you, and it should reflect your personality and the feel of your practice—all in a professional manner, of course. (Make sure you know and use those privacy settings on Facebook and other social networks.) What's your niche? What makes your experience special for the clients who already enjoy your work? "Create the image you want others
to know," says Daniel Cohen of California. "Use photos that represent you and your work, so the reader can get a feel for you as a therapist."
Bodywork & Massage Professionals, you already have a free and easy-to- use website available, but whatever website you choose should make it simple to change things as you go. "Keeping [your website] fresh is important," says Heather Carr from Colorado. "There is nothing more annoying than finding the website … only to see it's outdated or doesn't have all the info you are looking for." Should you decide to go beyond
the basics of setting up a website, remember that social networks are all about relationships. "Think about what your specialty is, and post your thoughts regularly," says Rick Merriam of Engaging Muscles (www.engagingmuscles.com). "You want to put out great work that impacts the tribe you are trying to reach."
"A simple, powerful way to make your online debut, even without a website, is to claim your business listing on sites like Google Places and Bing Business Portal. A little time spent optimizing your business listings can ultimately pay off by getting your massage therapy practice well positioned in local search results." Libby Peterson, Massagenewbie.com
"Sponsor a gift certificate giveaway and include requests for email addresses on the sign- up sheets. You can then start sending out bulk emails once a month with specials, helpful hints on health-related items, stress busters, pain management ideas, etc." Julie Creighton, California
"Your website and Facebook page need to be linked. Have online booking. This will save you time and money." Luisa Caraballo, Illinois
Website 46%
Facebook Poll WHAT HAS BEEN MOST
EFFECTIVE IN BRINGING NEW CLIENTS TO YOU?
Email marketing
12% Facebook 42% mp
Make sure you connect with us to get your voice heard in next issue's Tell Me …
www.facebook.com/ABMPpage @ABMPmassage http://abmp.us/LinkedInMT
www.massageprofessionals.com
Celebrate ABMP's 25th anniversary and you may win a refund on your membership. ABMP.com. 21
Tips & TRICKS
