C h e c k o u t A B M P 's l a t e s t n e w s a n d b l o g p o s t s . Av a i l a b l e a t w w w. a b m p . c o m . 17
ON THE WEB
Visit page 115 of our January/February 2017 digital edition to read the
Massage Practice Competitive Analysis Form that accompanied the Business
Side column "Competition: You've Got It." Analyze your biggest competition
and know where you stand.
M&B ONLINE
www.massageandbodyworkdigital.com
NINA MCINTOSH AND
THE EDUCATED HEART
Learn from Laura Allen as
she describes meeting this
influential ethics author for the
first time and how taking over
the fourth and future editions of
McIntosh's The Educated Heart
after her passing is a true honor.
NEGOTIATE YOUR WAY
TO BETTER PROFITS
There is no business skill more
essential to the success of any
professional than the ability to
carry out a skillful negotiation.
Develop this important skill to
increase your earning power.
EXPECT MORE, WITH LES
ABMP President Les Sweeney
explains two features of
our liability insurance: the
importance of (1) an individual
policy aggregate and (2) the
superior occurrence form
coverage versus the inferior
claims-made coverage.
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• "Myofascial Techniques: The
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Til Luchau
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Practice! Essential Marketing Skills
Made Easy" with Kristin Coverly