Issue link: https://www.massageandbodyworkdigital.com/i/77424
Q & ART The key to transitioning to a more creative bodywork style is communication with, and education of, your clients. A former student got in touch with me a few weeks after taking a deep-tissue class to say that after languishing for many months at a spa waiting for walk-ins, he is now booked every shift. The techniques he learned were certainly useful, but the main reason for his success was that he took the time before and during the massage to talk to clients to find out what they wanted to improve in their bodies. He went on to explain to them the benefits of spot work, working slowly and deeply in problematic areas, scheduling longer massages to get full-body coverage, and taking enough time to also focus on specific areas. It's important to find your own sincere way of communicating and transitioning to the ways of working that excite you most. Following are a few suggestions. Gradually transition to your new way of working. For regular clients, simply say you have some great new things you'd like to try to improve the massage. For new clients, build your confidence and communication skills with those whom you feel a good connection and suspect may be relaxed and open to expanding their experience, instead of on every newcomer who comes through the door. Spend a few minutes getting to know your clients. Explain that the meter isn't running until you start the bodywork. Educate them about how you work and learn about their needs. The session will be more rewarding for both of you because some connection will have been established, rather than abruptly diving into the massage. The key to transitioning to a more creative bodywork style is communication with, and education of, your clients. Find a peer therapist to trade with and refine your skills. A fear that clients won't like your new work can be more than just projections about their preferences. Sometimes the culprit is simply lack of confidence due to lack of practice. Develop your expertise slowly, instead of overnight. Review your training and specialize on one technique with those clients who you feel may benefit most. When comfortable, introduce that technique to a broader array of clientele. In the end, it's important to remember that not every client will see you as the answer to his or her perfect massage. And that's OK. But with good client communication and a desire to do the work you love, your practice will thrive with clients who see value in your more specialized work. Good luck, and let me know how it goes for you. Massage: a Visual Guide to Techniques (North Atlantic Books, 2007), which has been translated into seven languages, and the seven-volume DVD series Deep Tissue Massage and Myofascial Release: A Video Guide to Techniques. Visit his website at www.deeptissuemassagemanual.com. Art Riggs is the author of Deep Tissue earn CE hours at your convenience: abmp's online education center, www.abmp.com 35