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For more member benefits, visit © 2016 ABMP SAMPLE Massage Practice Competitive Analysis Form Competitive Business: Mary's Massage Date: 12/1/2017 Owner: Mary Jones, LMT Phone: 555-555-5555 Location: 2 nd floor of Main Street Holistic Wellness Center Email: Website: Social Media:; no others Years in Practice/Training: 7 years in practice. 850 hours from Main Street Massage School, additional CE in prenatal/postpartum massage. Business Summary: Sole proprietor. Rents space in a professional holistic wellness center with other practitioners that offer acupuncture, yoga, and psychotherapy. Specializes in prenatal and postpartum massage. Schedule Monday: Closed Tuesday: 10-4 Wednesday: 10-4 Thursday: 10-4 Friday: 10-4 Saturday: Closed Sunday: Closed Online scheduling available? Yes Services Offered Fee Services Offered Fee 60-minute massage $65 Infant massage, 30 minutes $35 75-minute massage $80 90-minute massage $95 Prenatal/Postpartum: same as above Other: Offers a membership program. For an automatic payment of $60/month, clients receive one 60-minute massage. Additional 60-minute sessions that month are $55 each. Estimated Target Client Groups Pregnant women Men/women - relaxation Postpartum women Parents of infants

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