Issue link: https://www.massageandbodyworkdigital.com/i/738894
WHAT'S INSIDE? NOVEMBER/DECEMBER 2016 FEATURES 64 POUR, DON'T PUSH Passionate massage therapists sometimes care too much and try to force the body into action. Listen as this practitioner explains how to help your body flow into the work. By David M. Lobenstine 78 HOW NOT TO MAKE SCIATICA WORSE When the tables were turned and this bodyworker became a client, he realized he may be adding to his clients' challenges instead of solving them. By Mark Liskey 84 MUCH ADO ABOUT ONLINE REVIEWS In today's high-tech age of instantaneous feedback and social media, it's crucial that you know how to effectively manage your online presence. By Susan Epperly 92 10 INSPIRING GUIDELINES FOR YOUR PRACTICE These golden rules of running a successful massage therapy business can help you create your own magic. By Tera Johnson-Swartz 119 THE STORY OF MASSAGE THE UN USUAL SUSPECTS Of the more than 100 muscles in the human body, manual therapists tend to focus on a few usual suspects when clients experience pain. But oftentimes, it's these unusual suspects that are the culprits. By Joseph E. Muscolino, DC 52