best practices
BUSINESS SIDE
Ready, Set, Grow!
A Success Story to Inspire You
By Les Sweeney, BCTMB, and Kristin Coverly, LMT
24 m a s s a g e & b o d y w o r k n o v e m b e r / d e c e m b e r 2 0 1 6
Authors' note: massage therapists Karla Freitag (far left) and Tiesha
von Kaenel were two of the therapists featured in last issue's "Straight
Talk from Your Peers" (September/October 2016, page 22). We had
the opportunity to have an extended conversation with them and
further explore them purchasing, running, and growing their business.
Following is their story—including their challenges—with the hope that
it will inspire you to take the next step in your own professional journey.