Issue link: https://www.massageandbodyworkdigital.com/i/72312
TEN LOW-COST PROMOTIONS YOU CAN START TODAY Promoting your massage business to potential customers takes work and persistence as well as creativity. Research shows that on average, consumers need to hear a message at least three times before developing name recognition or recall and nine times before they become a customer. Promotions that target new customers must therefore be consistent and continuous, but they don't have to be expensive to be effective. A successful campaign can generate hundreds if not thousands of dollars in new revenue each year. The following ideas represent low-cost promotions that can translate into big results. a massage therapist, you intuitively understand the importance of relationships, but may forget the importance of integrating that sense of community into your professional business-building activities. Collaborate with local artists, musicians, and small- business professionals while hosting an open house for the general public at your establishment. It's a fun way to meet people while allowing everyone involved an opportunity to mingle and demonstrate their talent. Consider targeting this activity toward a group that you would like to work with—for example, a hip interactive meet-and- mingle night for singles or a business card exchange for small-business professionals. Music, art, and even catering will add to the ambiance of the meeting while reducing or even eliminating your primary costs. It's free or low-cost exposure for those who desire to showcase their talent, plus it's a great way to meet people while giving back to the community. Invite your regular clients and have them bring a friend. Post notices on the local community event boards—most are free—and ask the other presenters to do the same. Total cost: usually free or under $100. 1. CELEBRATE COMMUNITY. As massagetherapy.com—for you and your clients 137