Massage & Bodywork

September/October 2008

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news notes COMPILED BY SEAN EADS ... most OBGYN physicians either provided or recommended CARE FOR LOW-BACK PAIN A study published in Alternative Therapies in Health and Medicine found naturopathic care to be more cost-effective than standard physiotherapy regimens in treating chronic low-back pain. The study's 75 participants, aged 18–65, suffered from low-back pain for at least six weeks and were randomly assigned to physiotherapy or naturopathic sessions, including acupuncture and relaxation training. An evaluation of the two groups after three months found the naturopathic group had cut down on their pain medication, reduced absenteeism, and had much lower adjunctive care costs than those receiving traditional therapy. Details are available at www.alternative-therapies.com. A Tip of the Hat September marks the 20th anniversary of the first printing of Cherie Sohnen-Moe's massage business book, Business Mastery. Sohnen-Moe first published the work in 1988, a time when few other books about the massage profession were on the market. After years of teaching, consulting, coaching, and maintaining a successful private practice, Sohnen-Moe wanted to write a different kind of business book for the profession she loved. "I wrote and published Business Mastery because I couldn't find a business book that had depth and practical information, combined with a spiritual foundation, and written in a tone that would appeal to massage therapists and other wellness practitioners." She says people involved in the healing arts wanted a model for professional success that didn't require sacrificing their values and that's what she wanted to deliver. Sohnen-Moe says her hope, both 20 years ago and today, is that Business Mastery helps increase massage practitioners' career longevity. Now in its fourth printing, and used as a required text in more than 600 schools, Business Mastery remains a literary stalwart in the massage profession. For more info, go to www.businessmastery.us. a CAM modality to their patients as part of their healthcare regimen. CAM Attitudes in OBGYNs Published results from a survey of 401 physicians and 483 patients suggest that obstetricians and gynecologists have more positive attitudes toward complementary and alternative medicine (CAM) than their patients, despite other surveys showing educated women of childbearing age to be the largest demographic in CAM use. The survey, conducted at the University of Michigan, revealed that most OBGYN physicians either provided or recommended a CAM modality to their patients as part of their healthcare regimen. Patients, however, often opted for other treatments. The results, published in BMC Complementary and Alternative Medicine (www.biomedcentral. com/1472-6882/8/35), show that more communication between doctors and their clients is needed. 18 massage & bodywork september/october 2008

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