Massage & Bodywork

January/February 2012

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Page 15 of 132

WHAT'S ON THE WEB ABMP Director of Information Services | ABMP Website Challenge Build in January, Win in February ABMP can help you build business with your own free website, a fundamental piece of a successful practice. And this year, we're inviting ABMP members—students included!—to take a short but fulfi lling journey with us. During January, we'll be using our social media outlets to provide direction for creating your website, breaking the process into digestible, easy- to-implement sections that build on each other. Whether you're improving an existing website or starting from scratch, we're making it easy for you to start the year off right and cross this one business essential off your to-do list. You might win one of our great prizes, but you'll defi nitely increase the visibility of your practice and connect with new and existing clients. Between January 2 and February 2, 2012, submit your website at using the entry tab on the left for a chance to win some great prizes, including a massage table. You can continue to work on your website up until that fateful Groundhog Day. Visit for full details and judging criteria. Good luck! 123 WE'LL BEGIN WITH BASIC STARTING POINTS, LIKE HOW TO: • Choose the best website address for your practice. • Pick a template design and color. • Fill out your profi le. THEN, WE'LL WALK YOU THROUGH SITE DEVELOPMENT, INCLUDING HOW TO: • Write great content for your website. • Set up your navigation in an easy-to-use way. • Highlight how your practice is different from others. • Add a link to Body Sense magazine. • Introduce yourself to Google. WE'LL FINISH THE MONTH BY SIMPLIFYING THE BELLS AND WHISTLES THAT BRING YOUR WEBSITE TO THE NEXT LEVEL, INCLUDING HOW TO: • Embed video (easier than you think). • Set up Facebook Like and other social media sharing buttons. • Include online scheduling. • Sell online gift certifi cates. • Explore the benefi ts of blogging, and how to get started. By Lara Evans Bracciante Enter your website for a chance to win an ABMP one year membership, massage table, and many more great prizes from our sponsors: ABMP Amber Products At Peace Media Biofreeze Biotone Bon Vital Dell Full Slate Online Scheduling Massage Warehouse Organic India Sew & Sew 25 ABMP's th 2012 year

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