Massage & Bodywork

May/June 2012

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marketing for introverts BY ESTHER PEARSON Spa owner Heidi Lamar has seen plenty of therapists come and go in her years hiring for Spa Lamar in Arizona. "Some are quite comfortable handing out their [business] cards wherever they go, but others would rather walk barefoot across shards of glass," Lamar says. "My busiest, most successful therapist is one of those. How did he become my highest paid therapist? The old-fashioned way: he does a great job, and he has been at the spa for almost 10 years." Lamar's example proves that you don't have to force yourself to act like an extrovert in order to fill up your appointment book. You don't need to stand outside your office with a sandwich board yelling out to people on the street. All you need to do is figure out what type of marketing strategies fit your strengths and put them to work. EMBRACE YOUR STRENGTHS Introverts have their own unique strengths that set them apart in the world of marketing. Lauree Ostrofsky, a life coach and founder of the coaching firm Simply Leap, sums up three of these strengths: 1) quality over quantity, 2) listening, and 3) written communication. Quality Over Quantity It's the depth of a relationship that counts, not the sheer number of relationships, experts say. One solid connection trumps a bevy of surface-level contacts. Focus on just a handful of people in your business network and target your efforts. "By targeting your 60 massage & bodywork may/june 2012

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